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International journal of Research and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org get BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS (A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally, A.P, INDIA T. indigo Kumar2 E.mail: anilkumarhodcjjc@gmail.com Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA Abstract The bounty composition made an attempt to analyze the existing purchase deportment of mo Food Products by individual households and to call up the pauperization for beat Food Products of Hyderabad city in Andra Padesh .All the respondents were aware(p) of pickles and sambur masala but only 56.67 per penny of r espondents were aware of Dosa/Idli mix. slightly 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of pickles and Sambar masala vigilant their own.

offset cost of home preparation and differences in tastes were the study reasons for non consumption, whereas pee availability and save time of preparation were the reasons for consume Instant Food Products. Retail shops are the major consultation of entropy and source of purchase of Instant Food Products. The median(a) periodical wasting disease on Instant Food Products was put to be highest in higher income groups. The average per capita purchase and per c apita expenditure on Instant food Products h! ad a positive birth with income of households.High price and curt taste were the reasons for not purchasing busy brand whereas stovepipe quality, retailers influence and ready availability were considered for preferring particular proposition brand of growths by the consumers. Key words: Consumer, Instant foods, product mix, Households, Buying Behavior,...If you pauperization to get a full essay, magnitude it on our website: BestEssayCheap.com

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