Advertising

1. What are the stages of the consumer decision process? Give examples of how advertising give birth the bounce influence each stage. Find an ad that addresses the byplay of customers in each stage. Stages in the Consumer Decision Process rootage Stage (Need Recognition) Perceiving a difference between a persons angel and actual situations outsized enough to trigger a decision. give notice be as simple as noticing an empty draw carton or it can be activated by marketing efforts. publicize influences this stage because harvest-tides and avails are everywhere. advert lets consumers know that a certain product or service is available, even if the subscribe for it does not arise immediately. Food product advertisements are ample in newspapers, road billboards and on the television. import Stage (Information Search) The knowledge search stage clarifies the options open to the consumer and may involve: essential Search: Scanning ones memory to commemor ate previous experiences with products or brands. Often adequate for frequently purchased products. When erstwhile(prenominal) experience or knowledge is insufficient The find of making a wrong purchase decision is lofty The cost of gathering information is low. External Search The immemorial sources of external information are: 1.

person-to-person sources, such(prenominal) as friends and family. 2.Public sources, including various product-rating organizations such as Consumer Reports. 3.Marketer-dominated sources, such as advertising, bon ton websites, and salespeople When a consumer recognizes a product, he/she tries to picture informati! on rough it. Advertising in newspapers and different published materials give such information. However, if a consumer wants to go in-depth on the details of a product, he/she might not find the information easily on an advertisement. Recently, advertisements have been evolving in a sense that milk advertisements at present do not yet tell consumers the things they already know, that rather the things they dont such as...If you want to throw a full essay, coordinate it on our website: BestEssayCheap.com

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