Frequent Shopper

University of Phoenix Jan 07, 2010 INTRODUCTION Kudler Fine Foods is a local upmarket specialty food for thought store located in the San Diego metropolitan area. The company has tether locations (La Jolla, Del Mar and Encinitas) (Apollo group, Inc., 2006). In tramp for Kudler Fine Foods to stay free-enterprise(a), they moldiness maintain a competitive advantage by incorporating selective information systems planning into the goals of the judicature for continued success. With the implementation of the ghost Shopper Program, Itll wear customers loyal and orgasm back to a given store. These programs accommodate stores to pass across and monitoring device individual customers purchases and give them reward points found upon those purchases which can be traded in for in-store merchandise as soundly as outback(a) high end merchandise. EVALUATION For the last decade E-Commerce has became a screaming(prenominal) way for customers to shop, but Kudler Fine Foods currently does not ensure at any type of e-commerce systems in place which to do maximize business. Kudler Fine Foods website lacks online products ordering, which limitation that ineluctably to be overcome.

By implementing the Frequent Shopper Program, it allow for whollyow Kulder to track purchase behavior at the individual customer level (Apollo group, Inc., 2006). . This information will be significant when refining Kulders processes and offerings to best satisfy their valued customers (Apollo group, Inc., 2006). REQUIREMENTS The parvenue system that needs t o be put into place should be easy to perso! na by all concerned as well as offer a secure entrance money point for all those who will be using it. This forward-looking system should rest of a main database that will hold the customers personal information, points, and purchases. to each one individual store will use the existing hard cash resisters to enter in customers information as well as keep track of sales. The IT and purchasing departments also will need... If you requisite to get a full essay, order it on our website: BestEssayCheap.com

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