The American Paradox

Kirstie Smith Professor Hancock English 111.049 1 phratry 2009 In 1988, scallywag Solomon wrote an essay in which he explores a paradox in American identity. Solomon theorizes that although Americans intrust acceptance and belonging, they as well embody a competitive record; striving to touch higher berth than the sightly individual. The essay classifies the need to meet in as populist, and the desire of rising above the state as elitist. Solomon analyzes the usage advertising plays in these qualities. An advertisement for Malibu happy ran in cosmopolite magazine in 2009. The ad entails an average neighborhood driveway with grey houses and matching cars. In the center of the identical houses lies a brightly blazoned house displaying a flag with the Malibu singular logotype. The driveway features a yellow landrover attached to a jet ski, and a palm steer towering everywhere the vibrant colored house. The advertisers attempt to get down this hou se differently than the others is evident. The Malibu Rum ad is clearly elitist harmonize to Solomons criteria. Even though the essay was written over twenty years ago, Solomons definitions of elitism and populism remain applicable today. Solomon analyzes a series of advertisements and explains whether they are pingping into all elitist or populist qualities. He reveals that such qualities already remain in every genius, and advertisements simply tap into these innate sensibilities. In concordance with Solomons essay, advertisers appeal to ones unconscious emotions rather than merely advising him/her to buy the harvest-feast (525). By showing stemma between the house representing the Malibu logo and the others, the Malibu Rum ad encourages individualism. It uses color to portray the Malibu house as lively and fun, as debate to dull like its neighbour homes. Therefore, he who drinks Malibu Rum is in any case livelier than his fellow citizens. Solomon emphasi zes that the competitive nature of democrati! c societies breeds a desire for...If you want to get a full essay, order it on our website: BestEssayCheap.com

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